To advance the development of agricultural product branding in the district, the Democratic Supervision Panel of the District Political Consultative Conference (CPPCC) Agriculture and Rural Affairs Committee organized a thematic event titled "Agricultural Product Brand Cultivation" on July 25. Chi Xun, Vice Chairman of the District CPPCC, attended the event.

During the event, panel members visited and inspected Ningbo Huaye Fiber Technology Co., Ltd., where they received a briefing from the company’s leadership on the establishment and growth of the "Old Craftsman" brand.

Chi Xun affirmed the outcomes of the event, emphasizing that brand-oriented development is pivotal for enterprise transformation and upgrading. He outlined four key strategies:

1、Maintain Quality Standards: Uphold strict quality control to refine brand excellence.
2、Optimize Industrial Structure: Build a robust industrial chain to expand brand influence.
3、Strengthen Brand Promotion: Craft compelling brand narratives to amplify visibility.
4、Foster Collective Brand Awareness: Cultivate a shared brand vision at the enterprise and regional levels to ensure long-term sustainability.