The Ningbo Time-Honored Brands Association recently conducted visits to heritage brand enterprises as part of its efforts to promote local cultural legacy.

On [date], the Municipal Commerce Bureau officially unveiled the inaugural list of 67 "Ningbo Time-Honored Brands" following a rigorous process including voluntary applications, recommendations by district-level commerce authorities, preliminary reviews, expert panel evaluations, and public announcements.

Among the 67 honored brands, 27 are newly recognized, such as Ningbo Yimin Wine Co., Ltd., while 40 are existing holders of national or provincial heritage titles, including Ningbo Dongfuyuan Catering Management Co., Ltd. (a China Time-Honored Brand) and others previously designated as Zhejiang Time-Honored Brands.

Zhang Kong, President of the Ningbo Time-Honored Brands Association, emphasized the initiative’s purpose: "This recognition aims to strengthen the protection and development of Ningbo’s heritage brands, revitalizing their cultural and economic value." The association will soon award plaques to the 67 brands, marking a new chapter in safeguarding their legacy.

The full list is as follows: