Ningbo Huaye Fiber Technology Co., Ltd., founded in 1993, is a leading enterprise dedicated to the research, production, and innovation of bamboo, rattan, grass, and hemp fiber textiles and home furnishings. Headquartered in Hengjie Town, Haishu District, Ningbo, the company has been recognized as a Municipal Agricultural Leading Enterprise.
For 27 years, Huaye has adhered to its philosophy of "Weaving Green Homes with Technology", navigating market shifts from foreign trade to domestic sales and e-commerce. In 2001, Huaye pioneered the "Grass Artistry" concept and launched its flagship brand "Old Craftsman", transforming traditional straw mats—once sold only in rural markets—into premium products distributed through national home furnishing channels. This marked the industrialization and modernization of agricultural byproducts.
Innovations Driving Industry Leadership:
Development of patented technologies such as "Rush Grass Drying Equipment", "Asian Grass Mats", "Ice Silk Mats", "Bamboo-Grass Double-Sided Mats", and "Hanxi Boards".
Over 30 national patents, including发明专利 (patented inventions).
Role as Vice Chair of the China Textile Industry Association and drafter of industry standards.
"Old Craftsman" ranks among China’s Top Ten Summer Mat Brands.
Revitalizing Tradition with Modernity:
Leveraging Hengjie’s 54,000-acre bamboo forests, Old Craftsman has reimagined traditional bamboo weaving through mechanized and standardized production. Its modern bamboo mat series sold 1 million units in 2023, becoming its most popular product line.
Master Craftsman Weng Shiguo, the brand’s technical director, embodies Old Craftsman’s commitment to preserving heritage. By integrating traditional bamboo weaving techniques into contemporary designs, the brand ensures this ancient craft thrives. The company has also curated a collection of exquisite bamboo artworks and created immersive showrooms blending tea ceremony culture, Zen aesthetics, and bamboo craftsmanship, collaborating with interior design firms to explore new applications for bamboo. In 2018, Huaye was designated a District-Level Intangible Cultural Heritage Safeguarding Institution.
Adapting to Challenges:
Amid the pandemic, Old Craftsman embraced live-streamed sales on platforms like Taobao and Tmall, allowing customers to experience its products remotely. This digital pivot fueled steady sales growth.
Mission & Vision:
Huaye’s mission is to "set the highest standards for the summer mat industry", ensuring sustainable development while safeguarding the millennia-old culture of mat-based living. As a "Champion of Eastern Aesthetic Living", the company strives to protect and pass on this cultural legacy through relentless innovation.
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